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Conference Material Site sponsored by Q4 Web Systems
Why Now?
Social media has garnered a lot of attention as a tool for investors in recent years. Depending on your industry and shareholder base, investors and analysts are increasingly influenced by digital and social media as the basis for investment decisions.

For a view on compliance, don't miss the session Keeping Your Company Clean of US and Global Corporate Disclosure Violations on Tuesday
Session Material
No presentation
Take the Wheel and Drive Your Company's Social Media Strategy*
Wed - Jun, 12 | 10:30 am - 12:30 pm
Location: Atlantic 1-2 (Level 2)
Category: Workshop | Secondary Category: Communications

While marketing and PR departments typically "own" social media, the challenge for IR departments is two-fold: 1) ensure that all activity is compliant with public company regulations and 2) ensure the messaging is consistent with the overall IR strategy.

In this hands-on workshop, participants will learn from an IRO whose IR program incorporates social media, a securities lawyer who will provide a legal perspective on policy development, and a representative from Wall Street who uses social media to gather information about companies his organization follows.

Moderator/Lead Speaker:
Dennis Walsh, Vice President & Director, Social Media
Sharon Merrill Associates

Panelist(s)/Co-Speaker(s):
Chris Demuth, Partner
Rangeley Capital

RJ Jones, Investor Relations Officer
Zillow, Inc.

Sheryl Joyce, Vice President, Marketing and Communications
Q4 Web Systems

Broc Romanek, Editor
TheCorporateCounsel.net

David Urban, Director, Investor Relations
Johnson Controls
    Learning Objectives:
  • Learn how to develop an effective IR strategy using social media.
  • Determine what level of engagement on social media is appropriate for your IR program.
  • Understand how institutional investors (buy side) are using social media.
  • Collaborate with public relations and marketing to ensure message continuity and learn how best to monitor, 'push' and 'pull' information about your company via social media platforms.
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