Location: Atlantic 1-2 (Level 2)
While marketing and PR departments typically "own" social media, the challenge for IR departments is two-fold: 1) ensure that all activity is compliant with public company regulations and 2) ensure the messaging is consistent with the overall IR strategy.
In this hands-on workshop, participants will learn from an IRO whose IR program incorporates social media, a securities lawyer who will provide a legal perspective on policy development, and a representative from Wall Street who uses social media to gather information about companies his organization follows.
Dennis Walsh, Vice President & Director, Social Media
Sharon Merrill Associates
Chris Demuth, Partner
RJ Jones, Investor Relations Officer
Sheryl Joyce, Vice President, Marketing and Communications
Q4 Web Systems
Broc Romanek, Editor
David Urban, Director, Investor Relations
- Learn how to develop an effective IR strategy using social media.
- Determine what level of engagement on social media is appropriate for your IR program.
- Understand how institutional investors (buy side) are using social media.
- Collaborate with public relations and marketing to ensure message continuity and learn how best to monitor, 'push' and 'pull' information about your company via social media platforms.