Location: Regency 1-2 (Level 2)
Netflix, AutoNation and Zillow are just a few examples of companies breaking market-moving news on social channels, signaling a drastic shift. Marketwired's recent research shows 60% of investors and analysts under 40 years old regularly consult social media to inform investment decisions. Given this shift, it's time for publicly traded companies to integrate traditional and digital investor communications. During this presentation, Marketwired CEO Jim Delaney will discuss research findings and share IR best practices and opportunities for forward-thinking brands.
James H. Delaney, President and Chief Executive Officer
- Data confirming social media's influence on Wall Street
- Opportunities to integrate traditional and digital investor relations
- Examples of social media best practices and lessons learned from brands that have already begun incorporating social media into their IR
- How to measure the impact of digital investor relations strategies and tactics