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Why Now?
Given the SEC's recent ruling permitting market-moving news to be shared via social media, an increasing number of brands are considering opportunities and challenges that come up updating their investor relations strategies. In this presentation, Jim Delaney will address these issues, while also sharing the first post-SEC research conducted that reinforces social media's influence on Wall Street – and the need for an integrated IR strategy.

Sponsored session provided by Marketwired. Marketwired is solely responsible for the content.
Session Material
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Marketwired: The Power of Influence: Social Media, Wall Street and What's Next*
Tue - Jun, 11 | 7:00 am - 8:15 am
Location: Regency 1-2 (Level 2)
Category: Breakfast Brief | Secondary Category: Communications

Netflix, AutoNation and Zillow are just a few examples of companies breaking market-moving news on social channels, signaling a drastic shift. Marketwired's recent research shows 60% of investors and analysts under 40 years old regularly consult social media to inform investment decisions. Given this shift, it's time for publicly traded companies to integrate traditional and digital investor communications. During this presentation, Marketwired CEO Jim Delaney will discuss research findings and share IR best practices and opportunities for forward-thinking brands.

Moderator/Lead Speaker:
James H. Delaney, President and Chief Executive Officer
Marketwired
    Learning Objectives:
  • Data confirming social media's influence on Wall Street
  • Opportunities to integrate traditional and digital investor relations
  • Examples of social media best practices and lessons learned from brands that have already begun incorporating social media into their IR
  • How to measure the impact of digital investor relations strategies and tactics
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