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Sunday, June 9, 2013

Why Now?
In competing for capital, roadshows can be an effective tactic to get in front of investors - but you need to know how to effectively use NDRs to get the maximum return on your effort. IROs have many new options for setting up non-deal roadshows and it can be difficult to figure out what works best. There is no one easy answer since different companies have different needs, but all IROs can benefit from hearing about best practices from experienced IROs and from some of the companies that arrange roadshows for companies.
Getting Your Show on the Road*
Sun - Jun, 9 | 1:00 pm - 3:00 pm
Location: Regency 1-2 (Level 2)
Category: Workshop | Secondary Category: IR Marketing and Outreach

New to IR? Seasoned, but want to learn more about roadshows outside of the U.S.? If so, plan to attend this session, where you'll learn the basics and more about getting your management team out in front of the Street both in and outside of the U.S. Join us to delve into the different models you can use, how to work with the sell-side for sell-side sponsored roadshows, how to leverage a corporate access firm, and how to set up independent roadshows. Discover ways to measure your roadshow's success - and manage the different agendas of all parties involved. Learn the pros and cons of each approach and how to maximize the time of your C-suite.

Moderator/Lead Speaker:
Dan Hollins, Director
Citi Global Markets, Inc.

Panelist(s)/Co-Speaker(s):
Doug Fox, Vice President, Investor Relations & Treasurer
Zebra Technologies

Coleman N. Lannum, CFA, Vice President, Investor Relations
Covidien, Plc

Christine Thoms, Manager, Investor Relations
CB&I Chicago Bridge & Iron Company NV
    Learning Objectives:
  • Learn the basics of putting on a non-deal roadshow - how many cities, how many meetings per day, 1-on-1 vs. group meetings, targeting the right investors, key firms by geographic area.
  • Learn the pros and cons of different approaches (sell-side, corporate access, IR agencies, DIY) to set up non-deal roadshows
  • Learn best practices to ensure that you are maximizing the time of your C-suite when they participate
  • Learn how to manage non-deal roadshows outside the U.S. - in Europe and Asia
© Copyright 2013 - National Investor Relations Institute (NIRI)
 


Why Now?
Solid finance knowledge is a requisite for IR to help build value in their organizations. For those with communication or accounting backgrounds and less sell-side or buy-side experience, valuation model understand is paramount to long-term IR value.
Session Material
No presentation
The Mechanics of Valuation Models: How the Buy-side & Sell-side Estimate Intrinsic Value*
Sun - Jun, 9 | 1:00 pm - 3:00 pm
Location: Diplomat 1-3 (Level 2)
Category: Workshop | Secondary Category: Investment Process

This interactive workshop will teach finance and non-finance professionals alike the inner-workings of valuation models, starting with the process for deciding on the best valuation approach for a company and then walking through the determination of key assumptions and other inputs needed for estimating a target price that most accurately reflects the intrinsic value of a company. Is there a difference in how the sell-side and buy-side approach valuation models?

Wall Street veterans Josh Pearl & Josh Rosenbaum are co-authors of the textbook: "Investment Banking - Valuation, Leveraged Buyouts, and Mergers & Acquisitions". Leveraging from this content and their respective experience on the buy-side and sell-side, Josh and Josh will co-lead the workshop by first going through the basics of valuation models and then taking a deeper dive into the nuances of valuation, which both buy-side and sell-side analysts consider in their day-to-day roles. Investor relations professionals should leave this workshop with a greater appreciation of their own company's valuation and how it can be perceived differently on Wall Street.

Moderator/Lead Speaker:
Patrick Parmentier, Investor Relations Manager & Finance Director
Apollo Global Management, LLC

Panelist(s)/Co-Speaker(s):
Joshua Pearl, Investment Analyst
Brahman Capital Corporation

Joshua Rosenbaum, Managing Director, Global Industrial Group
UBS Investment Bank
    Learning Objectives:
  • Understand the approaches to valuation and how different valuation models work mechanically and learn how to select a model that will provide the most accurate estimate of a company's intrinsic value
  • Learn how to determine which companies are the most relevant for valuation comparisons as well as the factors that may cause peers to trade at higher or lower multiples
  • Understand the fundamentals that drive a financial model and how they translate into intrinsic valuation analysis as well as earnings estimates for market-multiple valuation methodologies
  • Understand how both buy-side investors and sell-side analysts look at a company from a valuation standpoint and how their use of models may differ
© Copyright 2013 - National Investor Relations Institute (NIRI)
 


Why Now?
With all of the various actions that can elicit a proxy, today's IRO's should be equipped to integrate all of the components of the proxy with the various constituencies involved in the process in order to achieve the best outcomes for the organization.
Demystifying the PROXY PROCESS*
Sun - Jun, 9 | 1:00 pm - 3:00 pm
Location: Atlantic 1-2 (Level 2)
Category: Workshop | Secondary Category: Regulation and Governance

The roles of corporate secretary, and/or general counsel, and investor relations continue to integrate and become a shared responsibility during the proxy process. This workshop discusses best practices for the proxy process, including the reasons for a proxy and how to navigate through the process. Discussions will include: how to deal with proxy advisors' adverse recommendations, unsolicited shareholder proposals, considerations for the selection of a proxy solicitor, and unsolicited activist proposals that may lead to a proxy fight.

Moderator/Lead Speaker:
Patrick A. Reynolds, Senior Vice President and Director, Investor Relations
Synovus Financial Corporation

Panelist(s)/Co-Speaker(s):
Kenneth A. Bertsch, President & Chief Executive Officer
Society of Corporate Secretaries & Governance Professionals

Tony Morrow, Vice President, Division General Counsel - SEC, Finance & Governance
Darden Restaurants, Inc.

John Siemann, Partner
Phoenix Advisory Partners

Douglas Wilburne, CFA, Vice President, Investor Relations
Textron Inc.
    Learning Objectives:
  • Define proxy and the procedures for proxy
  • Selection of a proxy solicitor
  • Best practices for investor relations and corporate secretary professionals in regards to the proxy process
  • Examples of corporate events that elicit a proxy (ie. M&A)
© Copyright 2013 - National Investor Relations Institute (NIRI)
 


Why Now?
It seems that especially European companies tend to have larger investor relations teams with IROs sitting not just at headquarters in Europe, but also in the U.S. and/or increasingly in Asia to be closer to its key constituencies.
Actionable Takeaway Documents
  • A list of dos and don'ts for international teams

Global IR Teams*
Sun - Jun, 9 | 3:30 pm - 4:15 pm
Location: Diplomat 1-3 (Level 2)
Category: Global IR

Barriers to cross-border capital flows have fallen continuously over the past 50 years between almost every country. Per year, tens of trillions of dollars are now flowing between issuers and investors, regardless of domicile and it appears that issuers are pursuing more and more investment outside their domestic markets. This bears the following question: How close does your IR team need to be to European and/or Asian investors and do you need an IRO based on these continents?

Moderator/Lead Speaker:
Beate Melten, Director, Investor Relations Counsel
Citi

Panelist(s)/Co-Speaker(s):
Sam Levenson, Strategic Advisor and Consultant

Karen Moran, Investor Relations
SAP

Guoying (Marlene) Pan, IR Representative
China Petroleum & Chemical Corporation

Jean Young, Manager, Global Retail Investor Relations
Shell Oil Company
    Learning Objectives:
  • Figure out whether your company needs an IRO in Europe and/or Asia
  • Learn how to manage a global IR team
  • Learn how to communicate with one voice
© Copyright 2013 - National Investor Relations Institute (NIRI)
 


Why Now?
Building Value in the Current Global Environment 1. Money management industry is becoming more global in three ways a. Larger money managers are putting people on the ground around the world b. The demand for portfolio capital is intense and global c. Money managers using more themes and globally adaptable valuation techniques 2. IRO's must embrace and proactively respond to these changes a. Know where decisions are being made b. Be on the front foot in the hunt for high quality investors and identify potential targets. C. Understand what global investors focus on CFROI, dividend, governance, etc.
Understanding and Targeting Non-US Investors*
Sun - Jun, 9 | 4:15 pm - 5:00 pm
Location: Diplomat 1-3 (Level 2)
Category: Global IR

The money management industry is changing as funds switch from regional to global management and more issuers enter the market, thus increasing competition for investment. It's key to know where to allocate one of our most precious resources - time. Successful IROs should better understand, target and prepare for interacting with non-US investors to appropriately respond to the changing dynamics of the financial markets, ensuring that time is well spent with this increasingly important component of the global capital mix.

Moderator/Lead Speaker:
Kristy Nicholas, Director, Investor Relations
Expedia, Inc.

Panelist(s)/Co-Speaker(s):
Rupert Della-Porta, Chief Operating Officer
Atlantic Equities, LLP

John Heller, Senior Director, Investor Relations
Life Time Fitness

Charles Triano, Senior Vice President, Investor Relations
Pfizer
    Learning Objectives:
  • The importance of Europe and progress in Asia
  • How a global investor thinks differently and the implications for IROs and their strategy for investor outreach
  • Tips on how to present their message and what investors consider when they are looking to invest in a company
© Copyright 2013 - National Investor Relations Institute (NIRI)
 

Monday, June 10, 2013


Meet the NIRI Fellows in a ceremony that recognizes their contributions to the IR community.
Annual Conference Committee Co-Chair Introductions and NIRI Fellows Recognition*
Mon - Jun, 10 | 7:45 am - 8:30 am
Location: Grand Ballroom (Level 2)
Category: General Session

The Annual Conference Committee Co-Chairs set up Conference with insight on how IR can build value in their organizations, updates on the agenda, and highlights on the "must-attend" networking events. Immediately following the Co-Chairs, NIRI leadership will recognize the first class of NIRI Fellows members.

Moderator/Lead Speaker:
John Chevalier, Director, Global Investor Relations
The Procter & Gamble Company

Panelist(s)/Co-Speaker(s):
Angie McCabe, Vice President, Investor Relations
HealthNet, Inc.
© Copyright 2013 - National Investor Relations Institute (NIRI)
 


NIRI Leadership: State of the Profession*
Mon - Jun, 10 | 8:30 am - 9:00 am
Location: Grand Ballroom (Level 2)
Category: General Session

NIRI Chairman and President & CEO will provide an update on the state of the association and the profession. Hear more on the progress of OneNIRI and the regulatory landscape post-election cycle.

Moderator/Lead Speaker:
Jeff Morgan, CAE, President & CEO
NIRI

Panelist(s)/Co-Speaker(s):
Hulus Alpay, Vice President, Investor Relations
Medidata Solutions Worldwide
© Copyright 2013 - National Investor Relations Institute (NIRI)
 


Why Now?
Global competition for capital increases while global economic prospects remain uncertain.

Leading Issues Building Value in the Current Global Environment*
Mon - Jun, 10 | 9:00 am - 10:15 am
Location: Grand Ballroom (Level 2)
Category: General Session

A discussion of the leading issues for global equity markets, including capital formation and what the future may bring. Hear insight on the state of the global economy, views on regions, perspective on the evolving global consumer, and thoughts on the impact of regulations on business prospects.

Gain insight on the global economy and how it impacts your company story. Discover different perspectives on the outlook for global capital and how your organization needs to position itself to access that capital.

Moderator/Lead Speaker:
Diane Brady, Senior Editor
Bloomberg Businessweek

Panelist(s)/Co-Speaker(s):
Timothy Ingrassia, Co-Chairman, Global Mergers & Acquisitions
Goldman Sachs

Jon Moeller, Chief Financial Officer
Procter & Gamble

Nick Sargen, Chief Investment Officer
Fort Washington Investment Advisors, Inc.
    Learning Objectives:
  • Gain insight on the global economy and how it impacts your company story.
  • Discover different perspectives on the outlook for global capital and how your organization needs to position itself to access that capital.
© Copyright 2013 - National Investor Relations Institute (NIRI)
 


Why Now?
The sell-side roll is not as glamorous as it used to be. Are there any macro changes taking place that could impact the IR profession?
Actionable Takeaway Documents
  • For greater historical context, a list of books covering the "glory days" of being a research analysts

The Sell Side Research Analyst: Yesterday, Today and Tomorrow*
Mon - Jun, 10 | 10:45 am - 11:55 am
Location: Great Hall 1 (Level 3)
Category: Investment Process

Working and communicating with the sell side research community is an integral part of an IR professional's career. This session will put their profession in greater perspective, looking at the history of the sell-side analyst's role in the investment process and explaining how that role continues to evolve in a more regulatory and technology-driven environment. In addition to well-known changes that took place during the early 2000's, this session will also focus on the years following the recent financial crisis, and how additional regulations such as the Dodd-Frank Act have also impacted the sell-side research community.

A panel that comprises of varied banking and industry backgrounds, including two veteran sell-side analysts from Wall Street and an experienced analyst from the buy-side, will each share their respective views on these topics. The investor relations professional will walk away with a stronger understanding of the sell-side research community today and how the changing landscape may impact their company's interaction with the sell-side.

Moderator/Lead Speaker:
Melissa C. Plaisance, Senior Vice President, Finance & Investor Relations
Safeway, Inc.

Panelist(s)/Co-Speaker(s):
Guy Moszkowski, Managing Partner, CEO
Autonomous Research

Walter B. Stackow, CFA, Senior Analyst, Focused Opportunities Group
Manning & Napier Advisors, LLC

Deborah Weinswig, Managing Director
Citigroup
    Learning Objectives:
  • Understand how the sell-side analyst's role and the profession overall has evolved over the last 15 years, w/ focus on past 5 years before/after financial crisis
  • Understand how the rapidly changing regulatory environment is impacting the sell side community today
  • Understand how changes in the sell side community are affecting their roles with the buy-side and implications for IR professionals.
© Copyright 2013 - National Investor Relations Institute (NIRI)
 


Topic Breakout Conversations - NEW*
Mon - Jun, 10 | 10:45 am - 11:55 am
Location: Event Room (See Note in Description)
Category: Breakout Discussions

Topic breakouts defined by attendees and facilitated by your peers. Come for open dialog. Bring your questions. Engage.

View topic breakout FAQ.

Topics:

  • Career Development: Lean In - explore women's progress in achieving leadership roles and share tips to empower yourself for success. On the heels of the Facebook COO's book, we review how women take responsibility for their own role in business. [Room Regency 1-2 (Level 2)]
  • Corporate Governance: Say-on-Pay, shareholder litigations, activism, and current trends [Room 202 (North Tower)]
  • Credibility: establishing and repairing when needed [Room 204 (North Tower)]
  • Disclosure Committees: structure, commitment, how to work effectively, charter development [Room Atlantic 3 (Level 2)]
  • Get the most out of your first NIRI Conference [Room 305 (North Tower)]
  • Guidance: more than earnings [Room 201 (North Tower)]
  • How to effectively use your outside IR firm [Room 205 (North Tower)]
  • IPOs: doing it from scratch [Room 203 (North Tower)]
  • IR Communications: Handling Crisis; IR vs. PR-working together; Internal vs. External [Room 308 (North Tower)]
  • IR Measurements: quantitative vs. qualitative [Room Great Hall 2 (Level 3)]
  • Marketing: domestic and international new approaches [Room 314 (South Tower)]
  • Mentoring and giving back to the IR profession [Room 311 (South Tower)]
  • Odd-Lot Repurchase Programs and Best Practices for Switching Transfer Agents [Room 206 (North Tower)]
  • Open Topic: Come & Chat [Room 312 (South Tower)]
  • Self-Development: time management, presentation style, and other growth areas [Room 212 (South Tower)]
  • Shareholder Activism: what's the new horizon look like? [Room Atlantic 1-2 (Level 2)]
  • Social Media: IR tools, managing CEOs with loose tweets, and how to Facebook without stalking [Room 303 (North Tower)]
  • Tools of the Trade: share tips on effectively kicking up your IR program [Room Diplomat 1-3 (Level 2)]
  • Traditional Panel: The Sell Side Research Analyst: Yesterday, Today and Tomorrow (see agenda for panel description) [Room Great Hall 1 (Level 3)]
  • Transition: looking for the next gig; IR vs. Industry: are IR skills transferrable? [Room 307 (North Tower)]
  • Room locations will be sent via email and posted to the Conference microsite (niristream.org).

    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Being prepared for unforeseen SEC investigations that could create a corporate crisis is an essential skill for investor relations professionals.
    Actionable Takeaway Documents
    • Checklists, sample time lines

    What to Do When the SEC Calls on Your Company*
    Mon - Jun, 10 | 1:20 pm - 2:35 pm
    Location: Atlantic 1-2 (Level 2)
    Category: Regulation and Governance | Secondary Category: Communications

    This panel will explore a variety of SEC investigation case studies, ranging from whistle-blowing, to financial statement misstatements/errors, and government regulatory inquiries. Our panelists will offer the investor relations professional, in collaboration with the company's legal and communications teams, ideas and solutions to establish best practices for all corporate stakeholders during an SEC investigation. In addition to providing the tools to safeguard the company as it complies with regulatory requirements during an SEC investigation, the panel will discuss how to bridge these actions into the communications protocol for the company, should the investigation be deemed a crisis. The workshop, "Battling Crises: IR War Stories from Survivors" will dig more deeply into the communications tools essential for external crisis management.

    Moderator/Lead Speaker:
    Mary Beth Kissane, Principal
    Walek & Associates

    Panelist(s)/Co-Speaker(s):
    Jeri D. Dresner, Regulatory Counsel
    Securities and Exchange Commission

    Walter Jospin, Partner
    Paul Hastings

    Brian Turcotte, Vice President, Investor Relations
    Service Master
      Learning Objectives:
    • Define materiality and determine when a corporate event triggers crisis management (including whistleblowing, employee misconduct, financial statement issues, product recalls and government investigations)
    • Describe the SEC investigation process and the role of all stakeholders
    • Discuss how the investor relations professional can safeguard the Company as it complies with regulatory requirements during an SEC investigation
    • Learn case studies of companies in crisis to establish best practices for crisis management
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    The purpose of this session, is to provide a "cheat sheet" to those who are relatively new to IR, so they can quickly get up to speed on this critical aspect of investor relations.
    Actionable Takeaway Documents
    • A "cheat sheet" of the key quarterly earnings process action steps

    The Quarterly Earnings Cheat Sheet - Practical Tips & Pointers for Quickly Improving the Process*
    Mon - Jun, 10 | 1:20 pm - 2:35 pm
    Location: Great Hall 2 (Level 3)
    Category: Communications

    While there are a plethora of approaches for managing the quarterly earnings process, typically IROs don't master the finer points of the quarterly earnings process until they've overseen the process for a number of years.

    To ensure a board appeal, the panel will feature a sell-side analyst and an IRO from a small-cap, mid-cap and large-cap company.

    Moderator/Lead Speaker:
    Jonathan Peisner, Treasurer & Vice President, Investor Relations
    KAR Auction Services

    Panelist(s)/Co-Speaker(s):
    Doug Fox, Vice President, Investor Relations & Treasurer
    Zebra Technologies

    Melissa C. Plaisance, Senior Vice President, Finance & Investor Relations
    Safeway, Inc.

    Gary Prestopino, Vice President, Senior Analyst
    Barrington Research
      Learning Objectives:
    • This paneled introductory session will take a deep dive into the key facets of the quarterly earnings process, including reiterating guidance, timing of issuing the release, tips on how to best use supplemental materials (slides, CFO notes, etc.),use of GAAP vs. non-GAAP measures, best practice tips for ensuring your senior management is well prepared for the conference call, etc.
    • Attendees of this session will pick up practical suggestions that they can immediately implement for improving their quarterly earnings process (both conference call & documents), including how to: i) Ensure that your executive team is optimally prepared for the Q&A session, ii) Ensure that your Q&A and script is thoroughly vetted in a timely manner, iii) Tips for best manage the earnings call itself, iv) How long to keep earnings materials archived on your website, v) Determining your key messages, vi) Time allottment for Q&A vs. scripted comments, etc., vii) measuring your call's effectiveness, etc.
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Too Big to Ignore... ETF assets under management equal $1.1 trillion spread across 1,251 funds; The size of the derivatives market is $600 trillion and has quadrupled since 2002; and, High-frequency trading makes up more than half of the stock market's volume.
    Too Big to Ignore - ETFs, Options and High Frequency Trading*
    Mon - Jun, 10 | 1:20 pm - 2:35 pm
    Location: Great Hall 1 (Level 3)
    Category: Capital Markets

    On the surface, trading has never been simpler: put in your order, press a button, and seconds later you receive a confirm. However, the proliferation of ETFs, derivatives and high frequency trading has complicated the market. In this three-part, TED-inspired session model, market leaders will explain in "plain language" how these assets and trading practices impact your stock and the overall market's performance.

    • Exchange-traded Fund: How ETF trading influences overall market and an individual stock's performance; how ETF's are created and how your company is selected for inclusion in a fund; and the future of mutual funds in an ETF/passive investing world and the impact on IR
    • Options and Derivatives: How the options and derivatives markets are regulated; basic options strategies that every IRO should know and the impact to market performance; and how investors, particularly hedge funds or activists, use options to anonymously increase their position in a target company's stock
    • High Frequency Trading: Has the decline in trading volume diminished the impact of high frequency trading; has the rise of high-speed firms been a net benefit or loss for investors and issuers; and what is the next market/trading strategy that IRO's should have on their radar screen
    Moderator/Lead Speaker:
    Richard Barry, Vice President/Floor Governor
    NYSE Euronext

    Panelist(s)/Co-Speaker(s):
    Eric Cott, Director, Financial Education
    The Options Industry Council

    Chris Hempstead, Director, ETF Execution Business
    WallachBeth Capital, LLC

    Rob Kissell, PhD, President
    Kissell Research Group
      Learning Objectives:
    • Acquire overall understanding of three assets and trading practices that influence daily trading.
    • Share knowledge and educate senior management team about these instruments and related trading strategies.
    • Gain ability to identify the difference between trading patterns that are routine and aberrant. Use this knowledge to communicate effectively with investors, surveillance firm or Exchange.
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    The IR role is multi-functional and has applicability to multiple jobs and career paths. As markets evolve, knowing your options is important for development and future potential. Hearing peers' respective growth paths and how they accomplished their goals can be helpful in developing and framing your own ideas. Hearing multiple perspective continues to show the importance and value of the IR seat, which can be used back in the organization regardless of career path.
    Session Material
    No presentation
    Career Path of an IRO - IR Only or Stepping Stone*
    Mon - Jun, 10 | 1:20 pm - 2:35 pm
    Location: Regency 1-2 (Level 2)
    Category: Career Management

    Roles and responsibilities of an IRO are both broad and deep, with skills transferable across several organizational functions and capacities. Some view IR as a long-term platform to move to the C-Suite or elsewhere, such as consulting. Others view it as fulfilling career on its own. This discussion includes successful "archetypes" of IROs who have leveraged the role differently throughout their career. Come hear how seasoned executives got into IR, their decision processes to stay or move on, and how they approached the choice and opportunity for a transition.

    Moderator/Lead Speaker:
    Pepper Lunsford Binner, President & Founder
    PLBsearch, LLC

    Panelist(s)/Co-Speaker(s):
    Tim Cost, President
    Jacksonville University

    Barbara Gasper, Executive Vice President/Group Executive, Investor Relations
    MasterCard, Inc.

    Jenny Kobin, Vice President, Investor Relations
    Web.com Group, Inc.

    Sabra R. Purtill, CFA, Senior Vice President, Investor Relations
    The Hartford Financial Services Group, Inc.
      Learning Objectives:
    • What are an IRO's most valued transferable skills
    • How to use skills to navigate organizationally to step into C-Suite or other management roles
    • Tradeoffs of moving on internal versus external moves
    • How to make a successful IR-only career, maintaining both growth potential and upward mobility and appropriate use of internal and external mentors
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Cross-border activity will continue to accelerate as companies continue to follow their customers, as increased expansion of technology narrows times zones and, most importantly, as companies look globally to answer the growth challenge. There are many challenges to cross border deals including language, melding country cultures, communicating across long distances and varies time zones, a lack of understanding of respective business norms and even differing management styles. Regular way country acquisitions are hard enough to pull off. Cross border deals enter the realm of "God's Territory."
    Actionable Takeaway Documents
    • A list of the pitfalls and obstacles

    Session Material
    No presentation
    Benefits and Pitfalls of Cross Border M&A*
    Mon - Jun, 10 | 1:20 pm - 2:35 pm
    Location: Diplomat 1-3 (Level 2)
    Category: Global IR

    Cross border deals are compelling, as they broaden a company's access point and bring new users to its products, while helping to "internationalize its culture."

    Forty percent of U.S. CEOs say they plan to complete a cross-border deal this year, compared to 25% last year. Recent years were about cost cutting and restructuring, but now the focus is shifting back to growth. Whether your company is potentially a buyer or a seller, the signals are clear: mergers and acquisitions will return and the prudent IRO should be prepared for the unexpected.

    Hear from peers as they outline successful cross-border M&A deals, tips, pitfalls as well as need-to-know regulatory and compliance issues, M&A communication to the financial community and - if applicable - how to integrate the two investor relations teams.

    Moderator/Lead Speaker:
    Andrew Shore, Managing Director
    Moelis & Company

    Panelist(s)/Co-Speaker(s):
    Neal Goldner, Vice President, Investor Relations
    Avis Budget Group

    Karen Moran, Investor Relations
    SAP

    Brian Rafferty, CEO
    Taylor Rafferty
      Learning Objectives:
    • Learn about the benefits and pitfalls of cross border deals and some of the obstacles to avoid
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    The IRO Agenda & The Annual Meeting*
    Mon - Jun, 10 | 3:15 pm - 4:25 pm
    Location: Great Hall 1 (Level 3)
    Category: Communications | Secondary Category: Regulation and Governance

    Where does the annual meeting fit in the IRO agenda? A peer discussion of the new challenges facing both experienced and new IRO's in their heightened role in the annual meeting process. Learn how best to manage this process year-round and couple the proxy engagement process with ongoing investor communications.

    Moderator/Lead Speaker:
    David Bobker, Senior Vice President
    AST Phoenix Advisors

    Panelist(s)/Co-Speaker(s):
    Martin Jarosick, Executive Director, Investor Relations and Strategic Planning
    Axiall Corporation

    Dennie Kimbrough, Investor Relations Manager
    Microsoft Corporation

    Angela Steinway, Head of Investor Relations and Director, Financial Strategy
    Integra LifeSciences

    Robert L. Williams II, Vice President, Investor Relations
    Dell Inc.
      Learning Objectives:
    • Managing internal interaction - general counsel, corporate secretary, HR/Benefits, board interaction and managing external interaction with various service providers - outside counsel, compensation consultants, proxy solicitors, Broadridge
    • Impact of governance, compensation, and general proxy related engagement in routine IRO investor dialogue
    • IRO role on the "engagement team" and annual meeting V's special meeting situations
    • Dealing with governance activists and the evolution of the proxy statement from compliance to marketing document
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    In order to build value and continually improve an IR program, IROs should understand: Changing marketplace; globalization of capital; The data set, appropriate benchmarks and regional differences; and Best practices determined by empirical evidence.
    Actionable Takeaway Documents
    • Report highlighting IR best practices

    Benchmark Your IR Program to Global Best Practices*
    Mon - Jun, 10 | 3:15 pm - 4:25 pm
    Location: Great Hall 2 (Level 3)
    Category: Global IR | Secondary Category: Organizational Development

    Today's global and rapidly evolving economy presents unique challenges to IROs who must understand the investment drivers in each region along with cultural differences so they can optimize their investor outreach programs. IROs must identify relevant benchmarks for measuring the effectiveness of their program. They must align their program with the attributes most valued by the institutional investment community. Drawing on extensive experience, we will share globally identified best practices to better retain and attract investors, along with tools and benchmarks to measure team performance.

    Moderator/Lead Speaker:
    Louis Cordone, Head, Advisory Services (North America)
    Thomson Reuters

    Panelist(s)/Co-Speaker(s):
    Robert S. Brunn, Vice President, Corporate Strategy and Investor Relations
    Ryder System

    Barbara Gasper, Executive Vice President/Group Executive, Investor Relations
    MasterCard, Inc.

    Coleman N. Lannum, CFA, Vice President, Investor Relations
    Covidien, Plc

    Jerome Nichols, Director, Investor Relations
    Black Hills Corporation

    Charles Triano, Senior Vice President, Investor Relations
    Pfizer
      Learning Objectives:
    • Understand the global challenges of investor relations
    • How to effectively benchmark IR activities and performance as well as sources for data to better formulate IR program goals
    • Best practices IROs can implement to increase the impact of their programs
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Large equity investors are increasingly concerned with governance issues as they pertain to risk. They are also examining the composition of boards to determine whether the expertise is present to guide companies through new technologies and geographies. The IR's constructive involvement with his or her board is essential in helping its members make decisions regarding strategic direction of the Company that will be supported by investors and strengthen investor confidence, particularly by reducing enterprise risk.
    Session Material
    No presentation
    The Challenges and Value of Communicating with your Board*
    Mon - Jun, 10 | 3:15 pm - 4:25 pm
    Location: Regency 1-2 (Level 2)
    Category: Communications | Secondary Category: Regulation and Governance

    Using core principles and stories derived from many years of experience, a panel of IROs will explore the challenge of communications with the Board, including ways to best address a Board's need to understand key valuation issues and the company's relationship with Wall Street. While the practice of corporate IR is generally outward-focused, the skills of Board communications are essential in building a career as well. This presentation will provide lucid insight on how the IRO can respond to the most crucial, and sometimes most demanding, of constituencies - the company's Board.

    Moderator/Lead Speaker:
    Natalie Hairston, Vice President of Investor Relations, Chief Governance Officer & Corporate Secretary
    ENGlobal Corporation

    Panelist(s)/Co-Speaker(s):
    Jeffrey L. Chastain, Vice President, Investor Relations & Corporate Communications
    Noble Drilling Services, Inc.

    Cynthia Clayton, Vice President, Investor Relations & Corporate Communications
    Alnylam Pharmaceuticals

    David Dragics, Senior Vice President, Investor Relations
    CACI International
      Learning Objectives:
    • Establish a dialogue with the Board covering topics that address explanations for changes in ownership, investor perception regarding strategic direction and potential catalysts of future share appreciation
    • Contribute to strong governance in an era of increasingly activism and besieged boards
    • Strengthen the profile of IR in the decision-making hierarchy of the organization
    • Translate the market currents that determine equity value for the Board's deliberation and action
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    The U.S. Investment Banking industry's profitability is under pressure given persistently weak trading volumes combined with a steady decline in commission rates. This has lead to severe layoffs and bank consolidation resulting in an outright contraction of research coverage. This pressure is likely to be exacerbated by the potential for increased IPO issuance due to the Jobs Act as Research Analysts will be tasked to spend an increasingly large amount of their time on IPO's who represent a higher profit potential. As a result, the competition for investors' and research analysts' mind share will be increasingly challenged. More than ever we are beginning to see a large swath of "orphaned" small cap companies as the quality and breadth of research coverage continuously contracts. The purpose of this discussion is to help equip Small Cap IROs with the knowledge and tools to overcome an increasingly difficult environment and create a robust IR platform which elevates your investment case. Ultimately, we hope to provide insights to help you expand your audience without the need to expand your IR budget.
    Actionable Takeaway Documents
    • A copy of the presentation will be posted to the NIRI website

    Investor Relations on a Shoestring Budget*
    Mon - Jun, 10 | 3:15 pm - 4:25 pm
    Location: Diplomat 1-3 (Level 2)
    Category: IR Marketing and Outreach | Secondary Category: Capital Markets

    The current environment for small cap companies is challenging as Wall Street focuses on investors and public companies representing the highest potential for profits. Small cap companies are increasingly struggling for investor attention in a very congested investment arena, often with smaller budgets for investor relations efforts than mid and large cap peers. Learn how to drive sell side interest, target and attract investors to your company, and maximize your IR program's efforts on a shoestring budget.

    Moderator/Lead Speaker:
    Idalia Rodriguez, Director
    Solebury Capital Group

    Panelist(s)/Co-Speaker(s):
    Mark Donohue, Vice President, Investor Relations & Corporate Communications
    IMPAX Laboratories

    John Schoger, President & Co-Founder
    Voyager Institutional Services, LLC

    John Shave III, Vice President, Business Development & Corporate Communications
    Safeguard Scientifics

    Jared Wasserman, Commercial Head, Investor Relations
    NASDAQ
      Learning Objectives:
    • How to leverage your Investment Bank relationships and maximize your IR infrastructure to amplify your investment case to investors
    • The benefits of Investor Days and Industry Conferences
    • Use Social Media to expand your audience and attract investors
    • How to be a resource to the investment community and drive exposure and maximize your corporate communications
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    IROs and CFOs have a wide selection of capital raising solutions. Understanding how each operates, and selecting the vehicle that suits the company's long-term capital needs is critical.
    Capital Formation: Outlook and Innovation*
    Mon - Jun, 10 | 3:15 pm - 4:25 pm
    Location: Atlantic 1-2 (Level 2)
    Category: Capital Markets

    The sizeable global pipeline of private companies waiting to go public, low bond yields, solid market performance, and a stable macroeconomic environment suggest global capital raising activity will remain strong in 2013. In addition, divestitures are becoming an important tool for implementing corporate strategic goals and making a statement in the marketplace.

    Today, companies have more alternatives than ever, so this panel will explore the era of innovation in debt and equity capital formation.

    Moderator/Lead Speaker:
    Theresa Molloy, Director, Corporate Governance
    Prudential Financial

    Panelist(s)/Co-Speaker(s):
    Ruth Cotter, Vice President, Investor Relations
    Advanced Micro Devices

    Neil Dhar, Partner
    PricewaterhouseCoopers

    Christopher Jakubik, Vice President, Investor Relations
    Kraft Foods
      Learning Objectives:
    • Explore the challenge and benefits of various capital formation solutions including follow on offerings, spin-offs, block transactions, private placements, shelf registrations and at-the-market offerings
    • Low interest rates and strong investor demand for return are driving the issuance of corporate bonds. Understand and anticipate the information needs of debt investors
    • Drive a successful debt or equity offering by targeting appropriate investors
    • Review of the JOBS Act: Has the legislation transformed the public market for small-cap companies
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     

    Tuesday, June 11, 2013

    Why Now?
    For many IROs, one of the biggest challenges is convincing management to engage in the communications process. From crisis situations to investor roadshows, many corporate leaders prefer to take a back seat and let the IRO "handle it." Having a management team that is engaged and front and center with key stakeholders can make a world of difference for a company.

    Sponsored session provided by BATS. BATS is solely responsible for the content.
    BATS: Engaging Management in Crafting/Telling the Company Message/Story - Living the Message*
    Tue - Jun, 11 | 7:00 am - 8:15 am
    Location: Atlantic 1-2 (Level 2)
    Category: Breakfast Brief | Secondary Category: Communications

    Management teams in corporate America are busier than ever and engaging them to help craft (and deliver) company messages to important stakeholders is a difficult task for many IROs. Through this session, IROs will learn more about how to bring management on board during the message development process and keep them engaged in telling the company story to key stakeholders.

    Moderator/Lead Speaker:
    Randy Williams, Senior Vice President, Investor Relations & Communications
    BATS Global Markets

    Panelist(s)/Co-Speaker(s):
    Brian Schell, Senior Vice President, Chief Financial Officer
    BATS Global Markets
      Learning Objectives:
    • How to get your management team involved throughout the process
    • Tips on keeping IR and communications teams closely entwined with upper management
    • How to lean on management to engage key stakeholders in a crisis
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Given the SEC's recent ruling permitting market-moving news to be shared via social media, an increasing number of brands are considering opportunities and challenges that come up updating their investor relations strategies. In this presentation, Jim Delaney will address these issues, while also sharing the first post-SEC research conducted that reinforces social media's influence on Wall Street – and the need for an integrated IR strategy.

    Sponsored session provided by Marketwired. Marketwired is solely responsible for the content.
    Session Material
    No presentation
    Marketwired: The Power of Influence: Social Media, Wall Street and What's Next*
    Tue - Jun, 11 | 7:00 am - 8:15 am
    Location: Regency 1-2 (Level 2)
    Category: Breakfast Brief | Secondary Category: Communications

    Netflix, AutoNation and Zillow are just a few examples of companies breaking market-moving news on social channels, signaling a drastic shift. Marketwired's recent research shows 60% of investors and analysts under 40 years old regularly consult social media to inform investment decisions. Given this shift, it's time for publicly traded companies to integrate traditional and digital investor communications. During this presentation, Marketwired CEO Jim Delaney will discuss research findings and share IR best practices and opportunities for forward-thinking brands.

    Moderator/Lead Speaker:
    James H. Delaney, President and Chief Executive Officer
    Marketwired
      Learning Objectives:
    • Data confirming social media's influence on Wall Street
    • Opportunities to integrate traditional and digital investor relations
    • Examples of social media best practices and lessons learned from brands that have already begun incorporating social media into their IR
    • How to measure the impact of digital investor relations strategies and tactics
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Investor perspective is always very important to IR programs. In current markets and global economic uncertainty, this perspective is vital to program adjustments.

    NIRI thanks Citi for their assistance recruiting investors for this panel.
    Investor Panel*
    Tue - Jun, 11 | 8:30 am - 10:00 am
    Location: Grand Ballroom (Level 2)
    Category: General Session

    A panel of portfolio managers will share their views on capital flows and global economic prospects while offering insight on what they like to see from IR and management.

    Moderator/Lead Speaker:
    Tobias Levkovich, Managing Director, Chief U.S. Equity Strategist
    Citi Investment Research and Analysis

    Panelist(s)/Co-Speaker(s):
    Michael Edwards, Partner & Head of Event Driven
    Arrowgrass Capital Partners

    Kris Jenner, Co-Founder
    Rock Springs Capital

    Tom Wildgoose, CFA, Head of Research
    Nomura Asset Management UK
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Session Material
    Session will not have material
    Industry Breakout Discussions*
    Tue - Jun, 11 | 10:30 am - 11:45 am
    Location: Event Room (See Note in Description)
    Category: Breakout Discussions

    The very popular industry breakouts held every year at Conference offer moderated, yet unstructured time with your industry peers. New in 2013: industry breakouts are now on Tuesday morning.

    Industries:

    Aerospace & Defense: Room 203

    Banking: Regency 1-2

    Building Materials/Construction: Room 212

    Consumer Products: Diplomat 5

    Counselors & IR Firms: Diplomat 1-3

    Energy/Oil & Gas/Fuel: Diplomat 4

    Financial Services: Atlantic 3

    Food/Food Manufacturers: Room 308

    Healthcare: Room 307

    Insurance: Room 201

    IR Service Providers: Room 312

    Manufacturing/Conglomerates: Great Hall 2

    Media & Entertainment: Room 311

    Medical Technology & Devices: Room 303

    Mining & Metals: Room 204

    Pharma/BioTech: Room 205 (no longer in Room 315)

    Real Estate: Room 206

    Restaurants: Room 202

    Retail: Room 305

    Semiconductor: Room 314

    Technology - Great Hall 1

    Telecommunications: Room 306

    Utilities & Power: Atlantic 1-2

    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Given the highly competitive environment for investment capital, employing a strategic approach to investor engagement is critical to differentiating your company from other opportunities and securing maximum investor mindshare. What are the best practices for outreach? What are the buy side's requirements regarding an investment decision? What qualitative factors serve to differentiate a company in their eyes? How do you best maximize your and management's time? Learn the key elements involved in employing a strategic approach to effectively positioning your company with the financial community and driving long-term shareholder value.

    Sponsored session provided by Corbin Perception. Corbin Perception is solely responsible for the content.
    Actionable Takeaway Documents
    • Presentation, which will include buy side research, best practices and key tactics.

    Corbin Perception: Thinking Outside of the Lunch Box (How to Differentiate Your Company)*
    Tue - Jun, 11 | 11:45 am - 1:00 pm
    Location: Great Hall 1 (Level 3)
    Category: Lunch and Learn | Secondary Category: Communications

    This interactive forum will focus on actionable strategies and tactics to differentiate your company in the marketplace and maximize your ROIR (Return on Investor Relations). Hear from a panel of peers, get answers to your questions and exchange ideas, participate in real-time electronic polling and access Corbin Perception's industry-leading research on buy side perspective and best practices.

    Topics will include, but are not limited to, targeting, non-deal roadshows, leveraging the sell side, investor days, social media and other investor engagement channels.

    Moderator/Lead Speaker:
    Rebecca Corbin, Founder and President of Corbin Perception Group

    Panelist(s)/Co-Speaker(s):
    Matthew Kolby, Director of Investor Relations
    Deutsche Bank AG

    John Shave III, Vice President, Business Development & Corporate Communications
    Safeguard Scientifics

    Angela Steinway, Head of Investor Relations and Director, Financial Strategy
    Integra LifeSciences
      Learning Objectives:
    • Best practices and strategies for proactive outreach
    • How to overcome challenges of capturing and maintaining mindshare
    • How to prioritize and maximize your time
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Recently, there have been many changes in the investor relations industry, including the SEC's guidance on the use of social networks for regulatory compliance. This evolution has caused caution and concern among IROs that seek advice on building and maintaining their IR website. A fair share of the counsel received pertains to what exactly is required in an IR site, as well as the fundamentals that encompass best practices.

    Sponsored session provided by Business Wire. Business Wire is solely responsible for the content.
    Actionable Takeaway Documents
    • Business Wire Guide to IR Sites Requirements & Practices

    Session Material
    No presentation
    Business Wire: IR Sites - A Guide to Requirements and Practices*
    Tue - Jun, 11 | 11:45 am - 1:00 pm
    Location: Diplomat 1-3 (Level 2)
    Category: Lunch and Learn | Secondary Category: Communications

    A discussion and Q&A session that covers the "must haves" and "should haves" in IR sites. Topics include simultaneous press release posting, financial information, social media integration, dark site preparation, and more.

    Introduction by Michael Becker, Senior Vice President, Financial Product Strategy, Business Wire.

    Moderator/Lead Speaker:
    Michael Becker, Senior Vice President, Financial Product Strategy
    Business Wire

    Panelist(s)/Co-Speaker(s):
    Ibrey Woodall, Vice President, Web Communications Services
    Business Wire
      Learning Objectives:
    • Identify basic content types required for an IR Site
    • Gain insight into additional content types and best practices that enhance an investor center
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    In today's uncertain, and often unpredictable, economic environment, companies of all sizes and across all business sectors are finding themselves in the midst of sensitive events such as restructurings, mergers or acquisitions, shareholder activism, litigation and crisis situations. These events have the potential to not only threaten a company's share price, enterprise value and reputation in the long-term, but also can be disruptive to the day-to-day business operations in the short-term. Accordingly, it is critical to prepare and implement strategic communications to minimize the risks of such events and maximize the opportunity to reinforce the Company's story.
    FTI Consulting: Communicating Outside the Status Quo: A Survival Guide to Navigating Critical Events*
    Tue - Jun, 11 | 11:45 am - 1:00 pm
    Location: Great Hall 2 (Level 3)
    Category: Lunch and Learn | Secondary Category: Capital Markets

    This interactive panel will address and provide insights on how companies should prepare and execute communications strategies around a myriad of events - including reputational crisis, M&A and financial issues. Using real-world examples, panelists will share insights on how they combine best practice approaches with company specific circumstances to effectively reach, influence and engage critical stakeholder groups during sensitive events in order to protect and enhance enterprise value. Attendees will also takeaway actionable guidelines for preparing and navigating critical events outside the status quo.

    Moderator/Lead Speaker:
    Jim Polson, Senior Director
    FTI Consulting

    Panelist(s)/Co-Speaker(s):
    Kal Goldberg, Senior Managing Director
    FTI Consulting

    Ryan Toohey, Senior Managing Director
    FTI Consulting
      Learning Objectives:
    • Best practices for developing communications strategies on sensitive matters such as transactions, restructurings, litigation and other issues
    • Engaging stakeholders with consistent and coordinated messages to maintain credibility and strengthen relationships
    • Understanding trends in media and using media to drive perceptions
    • Key communications considerations and execution tactics to protect, enhance and mitigate risks to enterprise value during high-stakes events
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     



    Sponsored session provided by Ipreo. Ipreo is solely responsible for the content.
    Session Material
    No presentation
    Ipreo: Engaging with the Business Media: Lessons from the Front Lines*
    Tue - Jun, 11 | 11:45 am - 1:00 pm
    Location: Regency 1-2 (Level 2)
    Category: Lunch and Learn | Secondary Category: Communications

    A rare opportunity to get the inside scoop on how business journalists work through IR to access management. Tom Hudson, recent former co-Anchor of the Nightly Business Report (now a CNBC program), will share his experiences engaging with IR, communications, and of course senior management, both on-air and off.

    When it comes to media access to management, the head of IR is often the "interview before the interview" - providing the company background, financials, and generally teeing up the story before the CEO even enters the picture. This IRO-journalist relationship can be a critical part of how management and the company as a whole are portrayed in the press.

    Tom will share some first-hand anecdotes that demonstrate best practices in interacting with the business media - not to mention a few examples of "worst practices", which can sometimes be even more interesting! Tom will also offer an honest perspective about journalists' goals and tactics in getting access to and interviewing senior management. He will show how engaging with the media (even during a crisis) is better than not and how IR, executives and the media can cooperate even though they may have different goals and stakeholders.

    Moderator/Lead Speaker:
    Tom Hudson, Television and Radio Journalist
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    IROs are faced with information overload. What are the most important things to focus on and what is noise? Questions about a company's investors arise continuously in the boardroom, C-Suite and IR department. Rivel has answers to these questions and we will cover a lot of ground in this session.

    Sponsored session provided by Rivel Research Group. Rivel Research Group is solely responsible for the content.
    Actionable Takeaway Documents
    • Key data points from Rivel's ongoing buy-side research
    • Key findings from Rivel's newly launched thought leadership panel

    Session Material
    No presentation
    Rivel: How Well Do You Know the Buy Side*
    Tue - Jun, 11 | 11:45 am - 1:00 pm
    Location: Atlantic 1-2 (Level 2)
    Category: Lunch and Learn | Secondary Category: Investment Process

    Based on data from over 6,000 buy-side interviews that Rivel conducted last year, this fun and highly interactive session will answer questions that IR executives have about the buy side and their requirements. Rivel will present data that is trusted by boards, management teams and IROs from some of the largest companies in the world. One new feature we are introducing is live polling to see how the IRO viewpoint compares to the buy-side viewpoint.

    Don't rely on anecdotal information to create your IR strategy!

    Moderator/Lead Speaker:
    Brian P. Rivel, President
    Rivel Research Group

    Panelist(s)/Co-Speaker(s):
    Steve Chuck, Senior Vice President
    Rivel Research Group

    Gene Rubin, Senior Vice President
    Rivel Research Group
      Learning Objectives:
    • How does the buy side view everything from capital deployment strategies to investor day effectiveness?
    • What are my peers thinking about and discussing at their companies? How should we prioritize our time on regular basis?
    • How can we have a greater impact with our board and management team?
    • How do we make use of our scarce budget resources? What is noise and what is important?
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Internal perceptions of IR vary widely. IRO responsibilities vary, and perceived effectiveness often is based primarily on where they sit at the table with management. Come hear what methods and messages seasoned IROs use and executives expect to drive effective communication of investor sentiment, invaluable management feedback, and the critical ability to discuss necessary and sometimes difficult truths.
    Actionable Takeaway Documents
    • Matrix of IR tasks and services--internal and external from a communications perspective--showing audiences touched or impacted
    • Synthesis of studies showing IROs with secondary responsibilities

    Session Material
    No presentation
    Making IR a Power Center in Your Company*
    Tue - Jun, 11 | 1:00 pm - 2:00 pm
    Location: Diplomat 1-3 (Level 2)
    Category: Organizational Development

    Not all IR roles are created or perceived equally. Without enterprise buy-in of IR, effectiveness and value are difficult to drive and measure. The discussion will focus on strategies to improve positioning of IR within the enterprise and how to elevate management engagement in IR. Learn how to "elevate the position," which will make for greater business, shareholder and personal career impact.

    Moderator/Lead Speaker:
    Smooch Reynolds, Managing Partner, Investor Relations & Communications Practice
    Caldwell Partners

    Panelist(s)/Co-Speaker(s):
    Bob Drennan, Vice President, Investor Relations
    Duke Energy

    Mickey Foster, Vice President, Investor Relations
    FedEx Corporation

    Laura Graves, Vice President, Investor Relations
    Polycom
      Learning Objectives:
    • Effective strategies to elevate value of IR and enhance C-Suite communication
    • How to be "appropriately aggressive" in managing up
    • Effective strategies to enhance internal buy-in of IR beyond the C-suite
    • Improve IR effectiveness and perceived effectiveness
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Activist shareholders are savvy investors who know how to use the media to their advantage and can make life very difficult for IROs, not to mention their senior managements and boards. It's much better to know how to recognize and deal with activists before they come knocking, otherwise you're potentially on the defensive from the get-go. In addition to sharing best communication and planning practices for dealing with activists, this engaging panel session will provide various perspectives on shareholder activism, including the activist shareholder's.
    Actionable Takeaway Documents
    • "The Wolf Pack": List of Key Activists

    Shareholder Activism: The IR Playbook*
    Tue - Jun, 11 | 1:00 pm - 2:00 pm
    Location: Great Hall 2 (Level 3)
    Category: Communications | Secondary Category: IR Marketing and Outreach

    "Hello, shareholder activist calling!" What do you do as an IRO? Come to this session to get the lowdown on shareholder activists, who they are, what's on their agendas and how to deal with them. Learn what openings activists look for, the types of campaigns they mount, current trends in shareholder activism and what you and your board of directors should do to prepare and respond to an activist. The best offense is a great defense; be prepared and don't let activist shareholders take over your corporate agenda!

    Moderator/Lead Speaker:
    Andrew Brimmer, Partner
    Joele Frank Wilkinson Brimmer Katcher

    Panelist(s)/Co-Speaker(s):
    Patrick N. Davidson, Vice President, Investor Relations
    Oshkosh Corporation

    Jordan Kovler, Senior Vice President
    D.F. King & Company, Inc.

    Brian Turcotte, Vice President, Investor Relations
    Service Master
      Learning Objectives:
    • "Shareholder Activists 101"
    • How to communicate with activists and how to plan and prepare against shareholder activism
    • Current trends in shareholder activism and key "triggers"
    • What to do - and not to do - when an activist shareholder shows up at your door
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    While IR professionals understand and educate what makes their company's stock an attractive "buy" do they understand what makes it an attractive short? Why do non-activist investors short your stock? There is a lack of transparency when it comes to short-selling regulators are on the case. As an important driver to stock performance, IR practitioners should understand both the investment process for short selling and how impending regulation could alter it.
    Behind the Scenes of Short Selling: Investment Process and Regulatory Landscape*
    Tue - Jun, 11 | 1:00 pm - 2:00 pm
    Location: Atlantic 1-2 (Level 2)
    Category: Investment Process | Secondary Category: Capital Markets

    Short selling remains an important tool for alpha generation in many portfolios. How does the investment process differ for short selling versus going long a stock? What role do options play? Understand the world of shorting outside of activist investors.

    Moderator/Lead Speaker:
    Theresa Molloy, Director, Corporate Governance
    Prudential Financial

    Panelist(s)/Co-Speaker(s):
    Christine Bosco, CFA, Head of Securities Lending
    Franklin Templeton Investments

    Tim Quast, President
    ModernIR

    Kevin A. Tuttle, CEO, Chief Equity Strategist & Co-Founder
    Tesseract Asset Management, LLC
      Learning Objectives:
    • Gain insight into the investment process of short selling. What makes your stock an attractive short?
    • Understand the SEC's role in the governance of short-sales
    • Learn what regulations are being discussed/proposed by the SEC to allow greater transparency of short-selling and potential implications on expected returns.
    • Understand how long-term holders use options to trade around core positions and why 13Fs may not tell the whole story.
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    With the equity markets showing tremendous volatility driven by high-frequency trading and other strategies pursued by professional investors, one way that companies can have more stable trading in their stock is by attracting retail investors. In addition to traditional methods of reaching retail investors, there are new technologies that can be effective, including social media.
    Building Value through Retail Investor Outreach*
    Tue - Jun, 11 | 1:00 pm - 2:00 pm
    Location: Regency 1-2 (Level 2)
    Category: IR Marketing and Outreach

    Retail investors continue to be an important part of the equity market and can provide a company with a base of stable, long-term shareholders. IROs need to understand the value of having retail investors as part of the investor base as well as the most effective ways and cost-efficient tools to identify and reach retail investors. With the emergence of new technologies and social media, including YouTube and Facebook, IROs have many ways to reach investors in addition to retail investor conferences such as The Money Show.

    Moderator/Lead Speaker:
    Thomas Smith, Executive Vice President, Corporate Practice New York
    Ogilvy PR

    Panelist(s)/Co-Speaker(s):
    Delia Moore, Director, Rating Agency and Investor Relations
    Aflac Incorporated

    Jeffrey Smith, Staff Director, Investor Relations
    FedEx Corporation

    Roy Worth, Senior Vice President
    MoneyShow
      Learning Objectives:
    • Learn why retail investors can be an attractive part of your shareholder base
    • Learn what kinds of companies are most attractive to retail investors and what investment characteristics these investors value, e.g. high dividend yields
    • Learn some of the ways IROs have successfully targeted and engaged retail investors, including social media and retail investor conferences
    • Learn the amount of time and money needed to develop and sustain an effective retail investor outreach effort
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    In this economic environment, management may be reluctant to spend the money to host a large analyst meeting. The ROI can be substantial when post meeting analyst reports are positive and the buy-side has renewed interest in the stock. It is particularly useful to bring the investment community together when you have news to announce.
    Actionable Takeaway Documents
    • Project management tracking document

    Wine 'Em? Dine 'Em? Teach 'Em! Analyst Days*
    Tue - Jun, 11 | 1:00 pm - 2:00 pm
    Location: Great Hall 1 (Level 3)
    Category: IR Marketing and Outreach

    Leverage management time with a large or small group meeting. This panel will cover the nuts and bolts of a meeting as well as why your company should plan to have one at all. Who you should invite, when the best time to have a meeting is, and where is the best place to have a meeting are all important decisions this seasoned panel will address.

    Moderator/Lead Speaker:
    Anne Guimard, PhD, President
    FINEO Investor Relations Advisors

    Panelist(s)/Co-Speaker(s):
    Morris Moore, Vice President, Investor Relations
    Reynolds American

    Joseph Stanley, President
    JCSmedia, Inc.

    Michael Steele, CFA, Vice President, Investor Relations
    OfficeMax, Inc.
      Learning Objectives:
    • Selling the Idea to Management
    • Logistics and Invitations - In-Person/Virtual Attendees, Announcement
    • Content/Presentation and Post-event Evaluation
    • Alternative Event Formats to a Large Investor Day
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    This session will be in three parts - the first part will be brief overviews of past earnings surprises by the panel, the second part will have the audience divide into groups and discuss among each group hypothetical earnings surprises - the main moderator will provide this. The last part will have a spokesperson from each group telling the whole room how they solved their scenario. The panelists may comment on these solutions.
    Actionable Takeaway Documents
    • Post-conference, the notes from each sub-group.

    Managing an Earnings Surprise*
    Tue - Jun, 11 | 2:40 pm - 3:55 pm
    Location: Great Hall 2 (Level 3)
    Category: Communications | Secondary Category: Global IR

    Many public companies have had quarters or years in which their financial results are far outside the range of analysts' consensus estimates - either above or below - for revenues, earnings, same-store sales, volumes, or any of a number of metrics the Street follows for your company or industry.

    This can happen whether or not companies provide regular guidance, and can occur regardless of industry, geography, or market cap. These so-called "earnings surprises" can lead to wide swings in a company's stock price, trading volume, and volatility - and can greatly increase the short-term workload of an IR team. This interactive session is designed to let IROs and counselors of all experience levels to hear first from seasoned veterans who have experience dealing with "earnings surprises" and from each other on best practices for these sorts of situations.

    Moderator/Lead Speaker:
    Andrea Rose, Managing Director
    Joele Frank, Wilkinson Brimmer Katcher

    Panelist(s)/Co-Speaker(s):
    Ruth Cotter, Vice President, Investor Relations
    Advanced Micro Devices

    Karen Greene, Managing Director, Investor Relations
    ICG Group, Inc.

    Joseph L. (Joe) Johnson III, Partner
    Goodwin Procter LLP
      Learning Objectives:
    • For junior NIRI members and senior members alike, it's a chance to hear what your peers have to say on the topic, and at the end, what our panel of experts will have to say about each group's experiences
    • If, how, when, and why to pre-announce or not and how to re-establish control of your firm's credibility after a positive or negative surprise
    • How to manage future expectations and estimates after a positive or negative surprise and how to stay within bounds of Reg FD and other regulations and laws
    • Preparing management for potential questions, concerns, and consequences (good and bad) and how to frame a positive or negative surprise in best light while still maintaining credibility
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    As the number and style of buy-side firms has rapidly expanded over the last few years, the investment process has at times become even more opaque to IR professionals. This panel serves to uncover the differences between different investment processes and help IR professionals understand what they can do to better meet the needs of varied investor types.
    Buy-Side 360: Understand their Process and How You can Tailor Your Approach*
    Tue - Jun, 11 | 2:40 pm - 3:55 pm
    Location: Atlantic 1-2 (Level 2)
    Category: Investment Process

    Most companies have a variety of investors with different objectives interested in their stock. Hear how a panel of buy-side investors makes their investment decisions - from the initial investment to the exit - and your role as an investor relations professional in helping them meet their needs. In addition to the overall investment process, we will cover topics such as earnings misses, investing in peers, channel checks, redemptions, mandates and how they impact holdings in your company. Walk away with an understanding of how to tailor your IR approach to different investment styles

    Moderator/Lead Speaker:
    Katie Royce, CFA, Director, Investor Relations
    Cantor Commercial Real Estate

    Panelist(s)/Co-Speaker(s):
    David Blount, CFA, CPA, Portfolio Co-Manager
    Eagle Asset Management, Inc.

    Walter B. Stackow, CFA, Senior Analyst, Focused Opportunities Group
    Manning & Napier Advisors, LLC

    John Tompkins, Founder
    Tyvor Capital, LLC
      Learning Objectives:
    • To gain insight into how different investment processes drive diverse decisions in the same situation.
    • To learn what factors may impact how investors choose other publicly traded companies to benchmark against your company.
    • To go beyond "what the buy-side wants from IR" by better understanding how IR fits into different investment processes/mandates.
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Career management is critical to personal success and satisfaction. Careers are a journey with multiple ways to position yourself and evolve over time. This TED consisting of 3 separate yet related topics will help the IRO at any level think through multiple ways of enhancing their own success as a professional. You will hear sharp perspectives from recruiters, IROs and career specialists--a well rounded collage of experts with different experiences to incorporate into your own career thinking.
    Building Value in Your Career*
    Tue - Jun, 11 | 2:40 pm - 3:55 pm
    Location: Great Hall 1 (Level 3)
    Category: Career Management

    A three-part TED-inspired session on finding value in a career path.

    Part I: Looking Around Corners - Adapting to Unanticipated (Career) Challenges

    No one is immune to sharp turns along the path to success. Hone how your psyche handles what no crystal ball will tell you. Come hear a very focused presentation on how to address unanticipated developments in your company and/or career, with a particular focus on the "out of the blue" layoff. Hear how you can successfully defend your reputation as a leader with management and other constituents - both internally and externally to your current firm.

    Learning Objectives:

    --Understand how to cope with unanticipated employment changes, both emotionally and psychologically

    --Learn how to identify issues and challenges before they occur and steps to mitigate them

    --Work towards calmly managing the event, and learn how to "look forward" towards a positive outcome

    --Emerge from an unexpected event with a strengthened professional and personal brand

    Part II: Building Your Brand for IR Career Success

    How others perceive you as a professional is critical for your career and reputation internally and externally. Discuss how to leverage traditional as well as technological approaches to building your personal career brand. Learn both traditional approaches as well as how to best leverage technology.

    Learning Objectives:

    --Developing and enhancing your personal brand

    --Effective communication styles for career success

    --Positioning yourself internally and leveraging your outside network

    Part III: Leveraging your experiences to drive value in new roles

    Do you want to make an even higher impact for your company as well as shareholders? Learn how to embrace changes across the span of your career to become a trusted advisor to your management team and Board of Directors. Hear how to take your past career experiences and leverage them in new roles to drive value - for your firm and yourself.

    Learning Objectives:

    --Embracing career change and making strategic moves to fit your current objectives

    --Leveraging prior experiences to elevate your career brand, providing for a seat at the table with the C Suite and Board

    Moderator/Lead Speaker:
    Rebecca F. Updegraph, Senior Advisor, Corporate Strategy and Market Development
    OpenExchange

    Panelist(s)/Co-Speaker(s):
    Steven Eschbach, Vice President, Investor Relations
    Integrys Energy Group, Inc.

    Laura Graves, Vice President, Investor Relations
    Polycom

    Smooch Reynolds, Managing Partner, Investor Relations & Communications Practice
    Caldwell Partners
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    IROs have many ways to reach out to investors, including videoconferencing and other new technologies that are alternatives to traditional face-to-face roadshows. IROs need to know how non-deal roadshows fit in as part of your overall IR program, including when is the best time to go on the road and how to make sure your company has a strong message to communicate. Also, there are many options for setting up non-deal roadshows and it can be difficult to figure out what works best. There is no one easy answer since different companies have different needs, but all IROs can benefit from hearing about best practices from experienced IROs and from some of the companies that arrange roadshows for companies.
    Maximizing Value from Non-Deal Roadshows*
    Tue - Jun, 11 | 2:40 pm - 3:55 pm
    Location: Regency 1-2 (Level 2)
    Category: IR Marketing and Outreach

    Non-deal roadshows are one of the basic elements of any IR program, but deciding when and how to do them can make all the difference in ensuring that the IRO maximizes the time of the C-suite. Deciding when is the best time to go on the road and making sure your company has a strong message to communicate is just as critical as identifying the right targets. Deciding whether to go on the road with a sell-side analyst who follows your company, a corporate access firm, an IR agency, or doing it yourself, is only the first of many decisions. Learn the pros and cons of each approach and some of the best practices for setting up non-deal roadshows.

    Moderator/Lead Speaker:
    Bernard J. Kilkelly, Managing Vice President, Investor Relations
    Tower Group International, Ltd

    Panelist(s)/Co-Speaker(s):
    Cheryl Gedvila, Vice President, Global Corporate Access
    RBC Capital Markets, LLC

    Brian P. Rivel, President
    Rivel Research Group

    Matthew V. Stroud, Vice President, Investor Relations
    Darden Restaurants, Inc.
      Learning Objectives:
    • Learn how to evaluate how non-deal roadshows fit in as part of your overall IR program, including when is the best time to go on the road and how to make sure your company has a strong message to communicate
    • Learn the basics of putting on a non-deal roadshow - how many cities, how many meetings per day, 1-on-1 vs. group meetings, targeting the right investors
    • Learn the pros and cons of different approaches (sell-side, corporate access, IR agencies, DIY) to set up non-deal roadshows
    • Learn best practices to ensure that you are maximizing the time of your C-suite when they participate
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Corporate disclosures are more closely scrutinized as securities' regulatory environment tightens worldwide. IR actions with compliance help reduce company risk and build credibility.

    Complement this session with the Wednesday workshop Take the Wheel and Drive Your Company's Social Media Strategy
    Keeping Your Company Clean of US and Global Corporate Disclosure Violations*
    Tue - Jun, 11 | 2:40 pm - 3:55 pm
    Location: Diplomat 1-3 (Level 2)
    Category: Regulation and Governance | Secondary Category: Communications

    Do securities regulations feel like a spider-web of rules you have to maneuver around? This seminar will simplify the regulatory framework in the US, Canada and worldwide, both in terms of mandatory and voluntary disclosure. The aim is helping the investor relations professional build the knowledge and skill set needed to adhere to securities regulations and ultimately build value for their company. Materiality, fair disclosure, securities regulations, and best practices will be discussed from a global perspective.

    Examples of SEC investigations addressing breaches to Reg FD in the US and breaches to securities regulators worldwide will be used as a platform to understand applications beyond press releases, including corporate websites, investor meetings, earnings calls, and social media. An overview of securities regulations and best practices in jurisdictions outside the US will also be explored, as applied to US issuers and non-US issuers marketing in non-US jurisdictions.

    • Define materiality and fair disclosure
    • Regulations following unintentional and intentional selective disclosure of material nonpublic information. SEC's "Seven Hot Buttons" of Materiality - earnings information, M&A, new ventures
    • Provide examples of SEC investigations addressing breaches to Reg FD. Reg FD applications beyond press releases - corporate websites, earnings calls, social media
    • Overview of securities regulations and best practices in jurisdictions outside the US as applied to US issuers and non-US issuers marketing in non-US jurisdictions (including Canada and UK)
    Moderator/Lead Speaker:
    Stephanie Batory, Project Manager
    Aritizia, LP

    Panelist(s)/Co-Speaker(s):
    Andrew Apedoe, Head, Investor Relations
    The Churchill Group

    Charles Triano, Senior Vice President, Investor Relations
    Pfizer

    Frank Zarb, Partner
    Proskauer Rose, LLP
      Learning Objectives:
    • Definitions of materiality and fair disclosure from a global perspective, including the SEC's "Seven Hot Buttons" of Materiality
    • Case studies of breaches to Regulation FD and comparable securities regulations worldwide in order to explore applications for IR professionals
    • Securities regulations and implications for US issuers with secondary listings in non-US jurisdictions (including Canada and UK) and non-US issuers marketing in non-US jurisdictions
    • Other jurisdictions that may be discussed - Brazil, Spain, Germany, Ireland and Sweden
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    More than ever, investors of all types have access to an overwhelming amount of information about your company. In this session, you will hear from three perspectives with some guidelines as to how best to craft, deliver, and live your corporate messaging.
    Living the Message*
    Tue - Jun, 11 | 4:00 pm - 5:00 pm
    Location: Great Hall 2 (Level 3)
    Category: Communications

    As IROs, we work diligently to craft our company's messaging so that it accurately reflects the overarching business strategy and mission, as well as resonates with our key audiences. However, as macroeconomic or external situations arise, those messages are tested. In this session, we will employ a format similar to those delivered at TED events. Participants will hear succinct, 15-minute presentations on the various tests a company's message can face, followed by a five-minute Q&A session, before moving on to the next presenter.

    Objectives

    Part I: Management Perspective - Virgil Scudder

    The perception of a company heavily influences the way investors respond to it, and some companies are undervalued in the market simply because management doesn't tell the story well enough. By helping management to better articulate the company's "story," you can help drive value while mitigating the downward pressure from external forces.

    Part II: IR Level - David Calusdian

    A key role of the IRO is to facilitate a dialog between management and the Street. Sometimes, this requires giving a difficult message to one of these groups, or the other. When this is done well, you can further leverage an important intangible asset for value creation - credibility.

    Part III: Media - Brad Allen

    The new journalism model - and the entrepreneurs behind it - is changing the way companies and stocks get covered, particularly given the decline in both traditional media and the sell side. The segment will describe the changing face of business and financial journalism and what IROs need to understand about these new and emerging media players.

    Moderator/Lead Speaker:
    Ruth E. Venning, Director, Investor Relations
    Hospira, Inc.

    Panelist(s)/Co-Speaker(s):
    Brad Allen, Financial Journalist & Business Writer
    RiskRewardNews.com©

    David Calusdian, Executive Vice President & Partner
    Sharon Merrill Associates

    Virgil Scudder, President
    Virgil Scudder & Associates
      Learning Objectives:
    • Understand the emerging players, business models and trends changing the who and the how of business journalism and how news about your company gets reported (or doesn't).
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    In competing for capital, targeting investors can be an effective strategy to be in front of the right investors at the right time. IROs have been asking the question for decades if targeting works and how to measure it. IROs want to utilize their time in the most efficient manner and want to have the best tools to enable them to target the best investors for their company or sector.
    Session Material
    No presentation
    Targeting Now versus 10 Years Ago*
    Tue - Jun, 11 | 4:00 pm - 5:00 pm
    Location: Great Hall 1 (Level 3)
    Category: IR Marketing and Outreach | Secondary Category: Capital Markets

    Does Investor Targeting really work? Is there any true value in running analysis spreadsheets about potential investors? Whether new to IR or a seasoned veteran, this session will certainly appeal to you. In this session, we will see how companies target new and existing investors and what types of tools they use to run the quantitative side of targeting. We will discuss investor targeting programs which are designed to help you attract and retain investment capital. The panel of leading experts in investor targeting will dispel the myths around targeting as well as discuss opportunities for IR professionals to target the "right" institutions in today's busy and challenging marketplace.

    Moderator/Lead Speaker:
    Felise Glantz Kissell, Vice President, Investor Relations
    HSN, Inc.

    Panelist(s)/Co-Speaker(s):
    Kary Brunner, Director, Investor Relations
    Wal-Mart Stores, Inc.

    Derek Cole, President
    Investor Relations Advisory Solutions

    Mark Namaroff, Director, Investor Relations
    Analogic Corporation
      Learning Objectives:
    • Learn the necessary basics of what types of software are available to use when targeting investors
    • Learn the best approaches/practices on how to target investors and to maximize your time and the time of C-suite
    • Learn the best ways to execute a targeting plan and how to measure it
    • Learn how the sell-side can help you implement your targeting plan
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    IRO's should understand buy and sell side desks' roles in the capital markets. An IRO should have a contemporary, non-biased understanding about how to monitor and interpret their company's trading activity. It is important to learn the trading strategies used by institutional investors to accumulate a material position in a company stock in today's fragmented markets.
    Who is Trading Your Stock?*
    Tue - Jun, 11 | 4:00 pm - 5:00 pm
    Location: Atlantic 1-2 (Level 2)
    Category: Capital Markets

    Stricter regulations, technology advances and market structure complexity have changed the dynamics between the buy side and sell side trading desks. For example, technology enables investors to automate some aspects of trade execution, which allows them to focus on complex trades that may have market impact. These and other transactions require the buy and sell side to work collectively to stay "under the radar screen" when buying or selling your stock.

    This session will feature individuals from the buy and sell side trading desks who will discuss their respective roles and offer candid views regarding how investors have modified their trading strategies to maneuver in today's markets.

    Moderator/Lead Speaker:
    Thomas Dunavant, Investor Relations
    BMC Software

    Panelist(s)/Co-Speaker(s):
    Brian Barrett, Head Trader
    Franklin Templeton Funds

    Rich Steiner, Head of Market Structure
    RBC Capital Markets

    Chris Taylor, Executive Vice President & Managing Director, Global Investor Relations
    Ipreo
      Learning Objectives:
    • Establish how buy and sell side desks work together to manage their order flow
    • Gain better understanding of the buy-side trader's role versus portfolio manager
    • Learn to think like a trader and separate "noise" from "real" trading volume
    • Manage your message to senior executives when explaining aberrant trading
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     

    Wednesday, June 12, 2013

    Why Now?
    Activist activity, painful crises, and ongoing controversies keep IR on their toes. The time to act is now with preparation, not when an event happens.

    Message Building Lessons from Michael Sheehan*
    Wed - Jun, 12 | 8:00 am - 10:15 am
    Location: Grand Ballroom (Level 2)
    Category: General Session

    Michael Sheehan, renowned coach to Presidents and senior executives, will cover the key elements of building messages. In a 2-hour session filled with video clips and audience interaction, Michael will share techniques for everyday messaging, handling controversy, and dealing with a full-blown crisis.

    Interact with Michael in a live Q&A session!

    Moderator/Lead Speaker:
    Michael Sheehan, President
    Sheehan Associates Inc.
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Social media has garnered a lot of attention as a tool for investors in recent years. Depending on your industry and shareholder base, investors and analysts are increasingly influenced by digital and social media as the basis for investment decisions.

    For a view on compliance, don't miss the session Keeping Your Company Clean of US and Global Corporate Disclosure Violations on Tuesday
    Session Material
    No presentation
    Take the Wheel and Drive Your Company's Social Media Strategy*
    Wed - Jun, 12 | 10:30 am - 12:30 pm
    Location: Atlantic 1-2 (Level 2)
    Category: Workshop | Secondary Category: Communications

    While marketing and PR departments typically "own" social media, the challenge for IR departments is two-fold: 1) ensure that all activity is compliant with public company regulations and 2) ensure the messaging is consistent with the overall IR strategy.

    In this hands-on workshop, participants will learn from an IRO whose IR program incorporates social media, a securities lawyer who will provide a legal perspective on policy development, and a representative from Wall Street who uses social media to gather information about companies his organization follows.

    Moderator/Lead Speaker:
    Dennis Walsh, Vice President & Director, Social Media
    Sharon Merrill Associates

    Panelist(s)/Co-Speaker(s):
    Chris Demuth, Partner
    Rangeley Capital

    RJ Jones, Investor Relations Officer
    Zillow, Inc.

    Sheryl Joyce, Vice President, Marketing and Communications
    Q4 Web Systems

    Broc Romanek, Editor
    TheCorporateCounsel.net

    David Urban, Director, Investor Relations
    Johnson Controls
      Learning Objectives:
    • Learn how to develop an effective IR strategy using social media.
    • Determine what level of engagement on social media is appropriate for your IR program.
    • Understand how institutional investors (buy side) are using social media.
    • Collaborate with public relations and marketing to ensure message continuity and learn how best to monitor, 'push' and 'pull' information about your company via social media platforms.
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     


    Why Now?
    Crises can arise at any time regardless of market, economic, industry or corporate conditions. By definition, a crisis cannot be planned or anticipated. That does not mean one cannot be prepared, but prepared for what? Through shared experiences and practice scenarios, you can learn the fundamentals to survive any battle.
    Session Material
    Session audio not available
    Battling Crises: IR War Stories from Survivors*
    Wed - Jun, 12 | 10:30 am - 12:30 pm
    Location: Regency 1-2 (Level 2)
    Category: Workshop | Secondary Category: Communications

    When you hear about a CEO involved in a scandal, an SEC company investigation, a hedge fund demanding a board seat, do you think, "I'm glad I'm not handling IR for that company"? Well, our panelists have been in charge of IR for that company, and lived to tell their story. They'll share their insights on managing key messages, preparing executives, and creating meaningful investor dialogue from the IR battlefield.

    Then we'll face crisis scenarios together in groups far from the battlefield and assess the strengths and weaknesses of our proposed plans. You'll learn what steps to take when a crisis impacts your company and how to craft the message for your shareholders and investors.

    Moderator/Lead Speaker:
    Neil Stewart, Editorial and Research Director
    IR Magazine

    Panelist(s)/Co-Speaker(s):
    Rob Berick, Managing Director
    Falls Communications

    Jeff Gustavson, General Manager, Investor Relations
    Chevron Corporation

    Jonathan Mairs, Managing Director, Corporate Communications & Investor Relations
    Knight Capital
      Learning Objectives:
    • Learn how to communicate during and after a crisis
    • Learn what steps to take when crisis hits
    • Learn how social media can impact a company facing a crises
    © Copyright 2013 - National Investor Relations Institute (NIRI)
     

    Contact Tammy Dang (tdang@niri.org) with session inquiries.
     
     
     
     
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